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Guiding the strategic innovation journey for a Japanese corporation
Developing Ambitious Propositions
A multinational supplier for the automotive industry wanted to develop its approach to creating new ambitious propositions for the future. They were looking to inform their innovation journey by analysing emerging future trends and exploring new disruptive directions beyond their current business.
Bespoke Innovation Program
Summ( )n developed a bespoke program for this 'innovation journey', spanning four months, which included three collaborative multi-day summits delivered with Stby. The program involved the exploration of possible future developments, the generation of new ideas and concepts, and further elaboration and articulation of these ideas.
Focus on Future Trends
The program focused on exploring future developments, generating new ideas, and elaborating on those ideas for future concepts.
Innovation
The Result
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