New business strategies in the health and wellbeing sector in Indonesia

‍The Challenge of Understanding Personal Motivations 

The Care Lab conducted video-ethnographic research in Indonesia to understand people's personal motivations and strategies around health and well-being. The project was commissioned by the Singapore Design Council.

Documentary Films and a Design Handbook 

The insights were translated into 24 short documentary films and a design handbook called 'Beyond Jamu'. The goal was to present new product-service concepts to inspire new business strategies in the health and wellness sector.

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