Bringing cross-cultural research to Cisco with Reach

Understanding the Value of Cross-Cultural Research 

Cisco wanted to understand the specific business advantages that designing for cultural differences could bring, and sought to compile a report detailing the benefits of cross-cultural research. They wanted to know how cultural differences influence 'universal' products.

Case Studies and Tailored Reporting 

The report consisted of case studies that detailed the problems and opportunities encountered by companies that had conducted cross-cultural research. These case studies were specifically related to Cisco’s business operations. The report included examples from programs undertaken by HP, Philips, General Electric, and Nokia in various territories. The report was tailored to the needs of Cisco’s User Experience Team in San Francisco.

Internal Advocacy for Cross-Cultural Research 

The final report was designed to be a compelling presentation and a standalone document for internal circulation.