Global design with local understanding

In collaboration with eBay’s Design Research and Strategy team, we created a practice-oriented approach to global UX design that enables design teams and researchers to filter out the most important insights about cultural differences, and apply these early on to their designs. The entails a structured way to look at designs through the eyes of end-users of different cultures and make hands-on changes based on a solid understanding of the effect they will have on the user experience.

Guided and structured facilitation by a team from STBY (London & Amsterdam) and Apogee (Hong Kong) helped participants to practice on a range of design examples, some pre-prepared and some brought along from projects by participants. The approach was underpinned by a Global Design framework specially developed for eBay in the run-up to the training.